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German-owned electronics firm Bluechips Microhouse opens second plant in the North

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  • German-owned electronics firm Bluechips Microhouse opens second plant in the North

    http://www.nationmultimedia.com/busi...-30270665.html

    GERMAN-OWNED electronics firm Bluechips Microhouse Co will today open its second plant in Thailand to support its exports to third markets, particularly in Europe.
    Thomas Zimpfer, managing director of the company, said the company decided to open the new plant in Chiang Mai province, as its existing building is nearby in Lamphun.

    The company was confident about expanding its presence in Thailand as the country is considered a strategic location for export to third markets.

    "I have lived in Chiang Mai for 16 years and consider it a great personal and professional home," he said. "Our company also believes in being loyal to the North of Thailand, which was such a good home for Bluechips at the original facility, which is only 30 kilometres away from our new building and will also remain operational."

    Today's opening ceremony for the new plant will be chaired by the German ambassador to Thailand.

    Bluechips invested Bt200 million to establish the new plant in San Kamphaeng district, Chiang Mai province. The new production floor will cover 2,400 square metres, and production lines can be set up multiple times per day, with day and night shifts.

    Zimpfer said that since the company is focused on export from Thailand to European countries and is European-owned, it hopes Thailand will move ahead in negotiating a free-trade agreement with the European Union in the near future. "An FTA would be a very positive development. It would ensure further competitiveness in Europe and provide a platform to expand further into other regions," he said.

    Zimpfer said the company hopes its new building will offer a stable and prosperous working environment. The company also believes that the North of Thailand, and some emerging Asean economies, still offers a tremendous upside for investment expansion in the future.

    Bluechips Microhouse has had full support from the Board of Investment and enjoyed its privileges since the company's establishment in 1999. Its electronic-product design and manufacturing enterprise serves many industries, including transport and solar power. It employs more than 300 people.
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