What Happens When an Airline Opens a Restaurant?
AirAsia wants to diversify by getting into the fast-food business. It might have miscalculated.
By Adam Minterreduce flyingplanssays167,000 food and beverage businesses in Malaysia, the vast majority of which serve local fare. That makes KFC a relative novelty: an expensive foreign twist on a local favorite (fried chicken). A one-piece chicken-and-rice combo there costs about $3.00, while a plate of Malaysian chicken riceaveragetrying to win over Mexicans or Olive Garden hoping to entice diners in Tuscany. Why choose the corporate compromise when you can have the real thing?
Two decades ago, AirAsia revolutionized consumer expectations in the region with the catchphrase: "Now everyone can flyhttps://www.bloomberg.com/asia
AirAsia wants to diversify by getting into the fast-food business. It might have miscalculated.
By Adam Minterreduce flyingplanssays167,000 food and beverage businesses in Malaysia, the vast majority of which serve local fare. That makes KFC a relative novelty: an expensive foreign twist on a local favorite (fried chicken). A one-piece chicken-and-rice combo there costs about $3.00, while a plate of Malaysian chicken riceaveragetrying to win over Mexicans or Olive Garden hoping to entice diners in Tuscany. Why choose the corporate compromise when you can have the real thing?
Two decades ago, AirAsia revolutionized consumer expectations in the region with the catchphrase: "Now everyone can flyhttps://www.bloomberg.com/asia
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